The Perak Menteri Besar performing the launch gimmick.

LENGGONG, 8 September 2023 – Perak Menteri Besar Dato' Seri Saarani Mohamad launched the Perak ‘Program E-Jualan Wanita’ (E-Juwita) at Dewan Orang Ramai, Kampung Raban here today.

The main focus of the programme is to develop women entrepreneurs with small businesses to market their products via digital platforms such as Lazada, Shoppe, Tiktok and so forth.

The E-Juwita programme will be carried out in 24 parliamentary constituencies in Perak through selected Digital Economy Centres (PEDi) where it will benefit 720 women entrepreneurs.

In addition, the modules used in the programme will be implemented by IGB Training & Consultancy which is a Skills Training Centre; and among the modules applied are Business Model Canvas (BMC), Branding and Packaging, Content Marketing and Trade and Branding.

Among the implementing agencies involved in making this programme a success are the Women and Community Development Secretariat (Wanita Perak), Perak Entrepreneur Development Secretariat (STeP) and Malaysian Communications and Multimedia Commission (SKMM) Perak State.

Also present were State Women, Family, Social Welfare and Entrepreneur Development Committee Chairman Salbiah Mohamed, State Communications, Multimedia and NGO Committee Chairman Azlan Helmi Helmi, Lenggong District Council President Mohd Amzari Mohd Arzami, Wanita Perak Director Jamilah Zakaria and STeP Director Mohamad Rozlan Mohamad Razali.

Source : Corporate, SUK Perak.